Alternative
Looking for a WATI alternative?
WATI is known for its WhatsApp team inbox and is used widely by SMEs. Teams in India evaluate alternatives for three recurring reasons: they want INR billing from an Indian entity with GST, they want Meta billing message delivery directly rather than through a vendor, and they want SMS in the same platform.
What BrookTel offers on the inbox side
One thing to be straight about: per-agent assignment and routing is on the roadmap rather than shipped. If strict agent-level assignment with SLA routing is a hard requirement for you today, that is a real gap and you should weigh it.
- Shared team inbox — one number, your whole team
- Tags, conversation status and unread state
- Internal notes on a conversation that customers never see
- Media, voice notes and interactive button/list messages
- Automation for triggered replies and follow-ups
- Reply, delivery and read analytics
- Template management with Meta approval status in-dashboard
The India-specific differences
| BrookTel | |
|---|---|
| Billing entity | Paybrook Payments Tech Private Limited, Chennai |
| Currency and tax | INR with GST invoicing |
| Payments | Razorpay — Indian cards, UPI, netbanking |
| Support hours | Indian business hours, Chennai-based team |
| WhatsApp delivery billing | Meta, directly to your Meta Business account, no markup |
| Bulk SMS | Included on the platform, DLT-registered |
| DLT compliance help | Guidance through entity, header and template registration |
Where WATI likely stays ahead
Agent assignment and routing, a longer-established integration catalogue, and a more mature no-code flow builder. Those are genuine advantages and worth paying for if your operation depends on them.
Choose BrookTel if transparent Meta-direct billing, SMS in the same platform, and an Indian billing entity matter more to you than the depth of the routing layer.
Cost structure
- Platform: ₹0/month (Free Launch), ₹299 (Starter), ₹999 (Pro), Custom for high volume
- WhatsApp delivery: Meta bills your own Meta account at Meta's rates
- SMS delivery: per message from your prepaid BrookTel wallet, rate by volume
- No setup fee, no annual lock-in, monthly plans
Frequently asked questions
Does BrookTel have a WhatsApp team inbox?
Yes — shared inbox with tags, conversation status, unread state and internal notes. Per-agent assignment and routing is not shipped yet, so if that is essential today, factor it in.
Do you bill in INR with GST?
Yes. Billing is from Paybrook Payments Tech Private Limited, an Indian registered entity, in INR with GST invoices, paid via Razorpay.
Can I run SMS and WhatsApp from the same contact list?
Yes. Contacts and segments are shared across both channels, so you can route by channel per message type instead of maintaining two lists in two tools.
How many users are included?
Free Launch and Starter are small-team plans, Pro includes 3 users, and the Custom tier includes 10 with limits raised to fit your business. Tell us your team size and we will confirm the right tier.