Alternative

Looking for an MSG91 alternative?

MSG91 is an established Indian communication platform with a broad channel set. Teams usually start looking elsewhere for one of three reasons: they want fewer channels and a simpler bill, they want WhatsApp delivery billed by Meta rather than bundled, or they want a smaller provider that answers DLT questions properly.

What to compare, concretely

Rather than take our word on how any provider operates, put both quotes side by side against these:

  1. WhatsApp billing: is Meta invoicing your own Meta Business account, or is the provider invoicing you for delivery?
  2. WhatsApp Business Account ownership: is the number under your Business Manager or theirs?
  3. Per-SMS rate at your real volume, in writing, with the volume band stated.
  4. What is bundled into the platform fee versus charged as an add-on.
  5. Contract length, minimum commitment and what happens to unused balance.

How BrookTel is structured

  • SMS and WhatsApp only — no voice, email or RCS. Narrower, and priced accordingly.
  • WhatsApp delivery billed by Meta directly to your Meta Business account, with no markup from us
  • Your WhatsApp Business Account and number stay under your ownership
  • Platform ₹0 to ₹999/month for standard plans; SMS per message from a prepaid wallet
  • Self-serve API keys and public API documentation, no demo required
  • Chennai-based team, Indian business hours, GST invoicing in INR

When to stay with a broader platform

Genuinely: if you need voice calls, email, RCS or a large managed-services team in one contract, a broader platform is the right answer and we are not. Consolidating four channels with one vendor has real operational value.

Switch only if the thing you want is a simpler, more transparent bill on two channels rather than a wider channel set.

Migrating is mostly painless on the SMS side

  • Your DLT entity, header and templates are registered to your business, not to a provider — they move with you
  • Repoint your API calls and update the webhook URL
  • Run both in parallel for a week before cutting over
  • WhatsApp is the harder half: if your number is under a provider's Business Account, migrating requires their cooperation

Frequently asked questions

Is BrookTel cheaper than MSG91?

It depends entirely on your volume and channel mix, so we will not claim it flatly. What we can state about our own structure: the platform is ₹0-₹999/month for standard plans, SMS is quoted per message against your volume, and WhatsApp delivery is billed by Meta to you with no markup from us. Get a written quote from both and compare against your actual numbers.

Do I need to redo my DLT registration to switch?

No. DLT entity, header and template registrations belong to your business on the operator portal, not to your provider. You add the new provider's details and keep the same registrations.

Can I trial BrookTel while still on my current provider?

Yes, and it is the sensible approach. The Free Launch plan is ₹0, so you can run real test traffic in parallel and compare delivery yourself before committing.

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